If you consider yourself a serious network marketer, be sure to pick up a copy of Mike Dillard’s Magnetic Sponsoring. If you aren’t willing to purchase a legendary book that costs one-third your monthly autoship from one of the industry’s great success masters, go find yourself another hobby because you don’t have the level of dedication to personal development that Mike will tell you it takes..
The central message of Magnetic Sponsoring is summed up well by its title. If you are a personal magnet, prospects will congregate around you and sponsoring them will be simple. To become a magnet, Mike argues that you must be able to solve other people’s problems either through unique knowledge or solutions. This is often known as Attraction Marketing. In attraction marketing you don’t promote your business opportunity directly. Rather you promote your unique mentoring, your knowledge, your system for success and your tools.
Doing this, requires that you offer value. Luckily there are ready solutions to the two core problems faced by network marketers- not enough leads and negative early cash flow. Learn the solutions and then transfer them to others. You become a trusted and valuable resource when you effectively teach a person to fix these problems. Distributors in every MLM company have these same two problems so don’t limit yourself to distributors in your company. Think about what would happen if you, from another company, could fix a problem that their upline couldn’t help them with? That is a powerful attraction formula. And, they are already sold on network marketing as a viable business. Wouldn’t that be nice for a change?
Inside Magnetic Sponsoring, Mike Dillard shares tactics for how to become this valuable, confident mentor that will attract others like a magnet. The bottom line is education and practices. In order to lead, you first have to be better than those who will follow you. You will require both a superior mindset and a superior toolkit of solutions. When you commit to educating yourself, you gain something no one can ever take away and that you can pass on to thousands.
Let’s go back to the two chief problems of network marketers and how Mike Dillard addresses them in Magnetic Sponsoring. Mike will tell you that the best leads for your business are people already in the industry – namely other networkers. And what does Mike say about cash flow? You generate near-term cash by promoting tools that can help your leads – the network marketers. These people are buyers, not lookers. These people are already spending on products and company-sponsored training. You’ll have no trouble selling them a $50-500 dollar tool after having established your value. You capture a portion of this spending as an affiliate commission. Mike Dillard calls this a funded proposal system. This means that you cover the costs of your time and the marketing of your primary business via the affiliate commissions all the while deepening your relationship through enhanced value.
This review only touches upon the immense value contained in Mike Dillard 77 page ebook. Mike’s thinking is fresh and innovative and he has a relaxed yet authoritative writing style. Magnetic Sponsoring is a must for the serious network marketer at any stage in their career.
<a href="http://andreakropp.com/review-of-magnetic-sponsoring-by-mike-dillard">Andrea Kropp</a> is an attraction marketing specialist teaching others how to brand and position themselves for success in MLM and traditional business. Part of her arsenal is an exclusive 70 minute <a href="http://www.mlmsuccessauthority.com/articles/review-of-magnetic-sponsoring-by-mike-dillard-6280/?c=28180">Mike Dillard Attraction Marketing Interview</a> recording available free to all networkers.
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